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I highly feel as though these tactics are remedies from the past. When it comes to optimizing appearances on the highly searched search engine "Google" you must think nearly 5 steps ahead if not more. Google is constantly changing with the updates from once "Panda and Penguin" to "Hummingbird"

Also the way users search is changing as well. Users are searching the web differently as the generation of searchers are younger and more lazily using "voice search technology" to find the items they are looking for in queries. I expect that the "search option" will become extremely difficult to optimize therefore some in depth SEO tactics would be necessary to succeed long term.

Of course if you are looking for quick results these tactics could maybe prove fortunate depending on your type of niche however I do warn you against these tactics due to the fact that "Google" is spending much more time fighting these tactics making it more than likely "not the way of the future."

I would encourage you to speak with this client about their overall goals and what they are looking to succeed and even go in depth with what their knowledge even is on SEO because based on what their asking it seems "archaic." Today quality is key therefore it really depends on the company you are wanting to perform your SEO techniques. I feel as though in today's evolution of technology as well as "google search" a mere $500 is not enough to get personalized quality links in order to build your reputation on search engines.

Moz Expert

I highly feel as though these tactics are remedies from the past. When it comes to optimizing appearances on the highly searched search engine "Google" you must think nearly 5 steps ahead if not more. Google is constantly changing with the updates from once "Panda and Penguin" to "Hummingbird"

Also the way users search is changing as well. Users are searching the web differently as the generation of searchers are younger and more lazily using "voice search technology" to find the items they are looking for in queries. I expect that the "search option" will become extremely difficult to optimize therefore some in depth SEO tactics would be necessary to succeed long term.

Of course if you are looking for quick results these tactics could maybe prove fortunate depending on your type of niche however I do warn you against these tactics due to the fact that "Google" is spending much more time fighting these tactics making it more than likely "not the way of the future."

I would encourage you to speak with this client about their overall goals and what they are looking to succeed and even go in depth with what their knowledge even is on SEO because based on what their asking it seems "archaic." Today quality is key therefore it really depends on the company you are wanting to perform your SEO techniques. I feel as though in today's evolution of technology as well as "google search" a mere $500 is not enough to get personalized quality links in order to build your reputation on search engines.

Moz Expert