With over a decade of enterprise digital experience, I'm an established online professional with a passion for creatively driving the digital transformation of medium and large enterprise.
Having led the online transformation of multinational corporation, Bosch, within the Oceania sales region, as well as headed digital analytics and UX for Australian telco giant, Telstra, alongside a rich portfolio of start-ups, I know all the intricate shapes of digital success.
A risk-taker with creative flair and a passion for pure design in everything from organisational process, to website and app UI, I’m inspired by innovative customer experiences and engaging digital content and copywriting.
Now the Director of Australian digital agency, Fond, I'm working with a broad client portfolio, with a particular focus on copywriting and digital content strategy.
