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I just began working on a campaign for a dental office who happened to rank really well for some general search terms around post-op care. They received a ton of traffic for a small local site-- 26k organic visits YTD-- but since they focus on providing services locally, their conversion rate for organic search is pretty abysmal. On top of that, a couple of their high-traffic pages are contributing to a 90%+ average bounce rate on the site. Clearly the goal of the website doesn't involve attracting a national audience, but tons of traffic couldn't possibly be a bad thing... right? On the flip side of the coin, their local visibility is terrible. Their DA is comparable to their competitors, but in local SERPs they're nowhere to be found. Could one of these factors be affecting the other? Could their high visibility, but lack of conversions, from a bunch of organic traffic be hurting their visibility locally? I'd be interested hearing from other SEOs who may have faced similar situations in the past.

I have a client who runs a dental office on the outskirts of Racine, WI. His address specifically shows up as being in Racine, however, his GMB profile has always showed with the category of "Dentist in Mount Pleasant, WI" displaying below the photos. (Mount Pleasant is the next town over and his office straddles the line between the two towns in Google's overlay map of the town.) Obviously this is frustrating and I'm concerned that his location is hurting his ability to rank in the larger, more populous town of Racine. Have any other SEOs ever encountered this? And if so, how have you approached the issue? Location pages? Mentions of the location more often on the pages? tsLvH2B

I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?

I'm working with a medical practice that has 6 doctors in a single office location. We already have GMB pages for the practice as a whole as well as each practitioner. Should multi-practitioner businesses like medical practices build citations for each practitioner as well? For instance, should each doctor have a listing on YellowPages, Localeze, etc?

I'm doing manual duplicate research for an account and wanted to know if anyone had a resource to share on how to find duplicate listings for GMB and other citations. https://searchengineland.com/definitive-guide-duplicate-research-local-seo-238719 Ive been working off of this article from Joy Hawkins, but she mentions using Map Maker to search a phone number, but Google has since shut Map Maker down. Maps doesn't seem to work the same way, as I've searched a phone number which I know has duplicate listings and they don't come up. Any tips on a better tool or process?

I have a question for the local SEO crowd: when it comes to creating keyword tracking lists, what are your best practices in reference to tracking from a set location? Do you typically create national keyword lists that include the location operator in each term or are you better creating a list of locally-tracked keywords around a business' location and dropping the location operator from the keyword? Or some combination of the two? To clarify, if I had an example business of a realtor in Chatham, MA, would I want to track -"realtor in chatham ma" (national)
-"realtor in chatham ma" (with the location set to Chatham, MA)
-"realtor" (with the location set to Chatham, MA) Or some combination of all of the above? Right now, I track waaaay too many keyword variants on my local campaigns! Hoping there's a better way from some more-seasoned Moz users. Thanks in advance!

I know local rankings are a complicated matter and I'm not looking for a single answer to this question, but I'm curious if any local SEOs have noticed similar issues to what I'm experiencing with trying to rank a multi-location-based business. Overall, the visibility trends for the business are up, but we keep popping into the top three spots (happened 2-3 times over the past year) for some general, particularly high-volume search terms only to fall back out and settle a week later into placements below the first page. This is particularly frustrating because the terms we're seeing this volatility for are the exact dream keywords we're hoping to rank the site for. Has anyone else experienced the same thing and had specific findings about what was at play? Is Google testing us and finding us unworthy? Any and all insights from pros with similar experiences would be helpful!

I'm working with a dental practice that has one location that they use to serve a service area radius of about 15-30 mins drive time, which encompasses several other small towns. I understand the value of having individual location pages for a multi-location business, but is creating a location page for a business with a single office considered best practice as well? The entire site will be optimized for the city name that the business' physical office is located in. I'm considering creating a single location landing page that I'd link to from the footer and about navigation of the site, which would be similar to the template Miriam Ellis laid out in this awesome post: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages In doing this, I'm hoping to create a place for office photos and driving directions from the nearby towns in order to name the different cities in the service area. However, I'm concerned about the location page competing with other pages on the site, which will be better optimized for conversions in my opinion. Does anyone have advice on best practice here?

Hi Moz Community, My web design agency has a lot of different projects we showcase in the portfolio of our site, but I'm having trouble finding information on the best practices for how to structure the URLs for all of those portfolio pages. We have tons of projects that we've done in the same service category and even multiple projects we've done for the same company within that category. For example, right now things look like: www.rootdomain.com/portfolio/web-design/clientname which tends to get long, bulky and awkward, considering we do lots of projects in the web design category and might do a second project for the same company. How should we differentiate the projects from a URL standpoint to avoid having all of the pages compete for the same keyword? Does it even matter, given that these portfolio showcases are primarily image-based anyways?

I have 2 locations and 6+ different Google Business pages due to a company merger and automatic page creation. Some of the GMB even pages rank in maps above the ones we use for certain terms and most bring traffic to my site, but I know the dupes are hurting our maps rankings. Is there a way I can consolidate these pages by combining them? Or am I better off just biting the bullet and deleting the pages I don't want to use?