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Yes this was what I was thinking. I’m thinking instead of having main category - sub category - second sub category. Having just main and sub may help. The second subcategories are all generally less competitive so having the links from the pages rather than menu might not cause too much problem. Anyone else have any insights into this?

Thanks Brooks.  What got me thinking about this was that I saw something about having too many links on one page being bad for SEO even internal links.  As there's a lot of categories and subcategories in my menu I thought this may be hurting my rankings a bit

Ive always had pages set up for a lot of our products and had these in the navigation menu.

For instance we sell Solar Control Window Film which helps with heat, glare and UV.

We then have a navigation menu something like this:

Solar Window Film
    Heat Control window Films
    Anti glare window film
    UV window film
etc etc

Ihave this for all my services and products.  I have unique content on each.

My question is this.  Would I be better having the naviation menu with links to all the seperate services we offer
OR
Should I have it linking to the main services and then the related services from within the page>

For example Ill have just Solar Window Film in the navigation and then on the page it would internally link to the heat related section and the glare related section etc.

Im wondering whether my sub pages would suffer because theyre not linked to from every page with the second method or whether it would help in some way