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Hi, Our team has recently acquired several newsletter titles from a competitor. We are currently deciding how to handle the archive content on their website which now belongs to us. We are thinking of leaving the content on their site (so as not to suddenly remove a chunk of their website and harm them) but also replicating it on ours with a canoncial link to say our website is the original source. The articles on their site go back as far as 2010. Do you think it would help or hinder our site to have a lot of old archive content added to it? I'm thinking of content freshness issues.Even though the content is old some of it will still be interesting or relevant. Or do you think the authority and extra traffic this content could bring in makes it worth migrating. Any help gratefully received on the old content issue or the idea of using canonical links in this way. Many Thanks

Hi, Our company produces content related to one loose overall theme. Within that we write content and sell products on three specific sub-themes. Some of our customers cross over and have an interest in two or all three themes and others are only interested in one. At present we have one site covering reviews of products relating to all three sub-themes... ....and three other sites offering how-to guides and tutorials dedicated to each sub-theme. We do not have a lot of time to commit to SEO and so we are considering merging the content we have on all three subjects into the one site covering them all. Each of these sub-themes could have websites in their own right and my worry is that it will be harder to rank for these subject specific terms if the content is not on a site dedicated to that subject. But of course if they were all together then any links we build will be consolidated into one big site. Does anyone have any experience of this or have any advice on what the best thing to do would be? Thanks for your help!