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Okay so we all know that: 1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion) I've had some discussions at work I seem to be fighting a losing battle... So the questions is... which is better? 1 Link on 1 Site vs 5 Links on 1 Site (same site) We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again. For continued growth of links, would it be beneficial if we guest posted on some sites once a month?  Then we get a steady stream of links each month.