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I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!

My SEOMoz report shows a 404 error, found today for this url: http://globalheavyhaul.com/google.com i do not have this anchor text anywhere on my website. How did Roger figure out that somebody looked for that page? Do I need to worry about 404 errors that are the result of user mistakes, instead of actual bad links?

If you do a Google search on northface a beautiful display of the search results is show in the number 1 organic position. How are they able to get this type of search results? I have never seen anything like it before, and would like to have our search results displayed like this.

I'm trying to get rid of my Rel Canonical links and use the 301 Redirect instead.

What page is attached to http://freightmonster.com/ if it is not the index.html ? Should I do a redirect from the index page to something more descriptive?