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My client has 2 Wordpress sites (A and B). Each site is 20 pages, with similar site structures, and 12 of the pages on A having nearly 100% duplicate content with their counterpart on B. I am not sure to what extent A and/or B is being penalized for this. In 2 weeks (July 1) the client will execute a rebrand, renaming the business, launching C, and taking down A and B. Individual pages on A and B will be 301 redirected to their counterpart on C. C will have a similar site structure to A and B. I expect the content will be freshened a bit, but may initially be very similar to the content on A and B. I have 3 questions: Given that only 2 weeks remain before the switchover - is there any purpose in resolving the duplicate content between A and B prior to taking them down? Will 301 redirects from penalized pages on A or B actually hurt the ranking of the destination page on C? If a page on C has the same content as its predecessor on A or B, could it be penalized for that, even though the page on A or B has since been taken down and replaced with a 301 redirect?