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This is little weird. We run a website specific to mobile phones called as 91mobiles.com. The site has gained lot of user interest and trust in the last 2 years [pre-dominantly indian users]. Lot of our users type mobile phone model and 91mobiles as the query. Example "Sony Xperia P 91mobiles". Google is showing gsmarena.com results on top and then shows our own results below! What's annoying is the fact that google also bolds the term gsmarena [denoting that it's a synonym]. Any idea why this is happening? We are very sure that we are not doing anything wrong..We have worked really hard for the last 2 years to reach where we are..and it's kind of hard to see gsmarena siphoning away our traffic for no reason at all [even when customer types in 91mobiles a part of the query to quality it]...Can some experts here demystify this? Thanks.

We have a large ecommerce website xyz.com that redirects to xyz.ch. Recently the group expanded to India and they have launched a website called xyz.in. Depending upon the ip address, xyz.com redirects to xyz.in (for Indian audience) and redirects to xyz.ch elsewhere. Now xyz.in wants to rebrand themselves as xyz.com. To achieve this, we are planning a full-fledged, step-by-step, planned domain migration from xyz.in to xyz.com. We have two scenarios now. 1. xyz.com will continue to redirect to xyz.ch only in czech republic (depending upon ip) 2. xyz.com will cease to redirect to anywhere else. Can you advise us on the implications on both the scenarios? What's your best suggestion for us? It's slightly urgent. The management wants to take a quick action. But we want to be very sure about the implications from SEO point of view.