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For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
People often say that Social Media shares are all about the quality of them but not the volume when it comes to a factor in SEO.
However, as far as I know, Google does not have any in depth access to the likes Facebook and Twitter's API, so how can they tell the quality of likes. Most Facebook accounts are hidden or restricted so Google can't tell from that either.