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Hi guys, I would like to clarify something about hreflang markups and most importantly, x-default. Sample URLs:
http://www.example.com/au/collection/dresses (Australia)
http://www.example.com/us/collection/dresses (United States)
http://www.example.com/uk/collection/dresses (United Kingdom) Sample Markups: Questions:
1. Can I use my AU page as x default? I noticed that some x default are US. Note that my biggest market is AU though.
2. If I indeed use AU page as x default, and the user is searching from China, does it mean that Google will return my AU page?
3. Can you spot any issues with these markups I made? Anything that I need to correct. Keen to hear from you! Cheers,
Chris

Hi Guys, We have a e-commerce store on generic top-level domain which has 1000s of products in US. We are looking to expand to aus, uk and canda using subfolders. We are going to implement hreflang tags. I was told by our SEO agency we need to make all the content between each page unique. This should be fine for cateogry/product listing pages. But they said we need to make content unique on product pages. If we have 1000 products, thats 4000 pages, which is a big job in terms of creating content. Is this necessary? What is the correct way to approach this, won't the hreflang tag be sufficent to prevent any duplicate content issues with product pages? Cheers.