We have exactly the same problem. According to Facebook 274 website clicks, but Google Analytics shows only 50. And this hasn't happened for the first time. Actually, this is the usual discrepancy in our Facebook campaigns. Probably most of the traffic is caused by bots, so a lot of Facebook budget is wasted for nothing....
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GenovaDiagnostics
@GenovaDiagnostics
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Atlanta, GA
Job Title: Senior Digital Marketing Manager
Company: Genova Diagnostics
GenovaDiagnostics
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RE: Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
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