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To my eyes, and reporting, the last 12 months have been ridiculous. I'm seeing massive yo-yoing month to month. And I can this happening to competitors as well, as I'm tracking their rankings. I'm talking about rankings #1-10, as well as those #11 and beyond. Am I mad, or is getting harder to solidify rankings for a decent length of time in B2B? Are we all being conditioned to put more resources into paid?

Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug. Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible. If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings? Thanks!

I'll try to keep this brief. The URLs of my posts keep snapping back to exactly match their post titles, no matter how often I try to change them. e.g. title: How to Tie Your Shoelaces desired URL: tie-shoelaces BUT actual URL: how-to-tie-your-shoelaces Anyone come across/ resolved this issue before?