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Sorry to ask a really dumb question. I want to sort out a load of old 404 errors. I've exported the list of URL and I'm more than happy to go through that and work out what needs to go where. After that my only option at the moment is to use the re-direct function in my WordPress install and do all the work manually. There are loads to do so I want to be able to upload all the re-directs. I know I need to create a htaccess file and upload it. I know where to upload it. This is where I get nervous. I need to get this file right. Is there a really obvious idiots file which I can use and then save as the correct file type? I've got all the URLs in a CSV at the moment. Sorry for being a bit thick. Hope you can help.

My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?

Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?

My twitter feed is picked up in the daily roundups like Paper.li. Do these links count towards my SEO effort or are they just empty. Clearly they spread my content so that great, just wondered if the links pass juice to the site.