Welcome to the Q&A Forum

ok so we paid the top firm in seo to help us build an seo strategy and i think we have a good one. We are changing our link building tactics and making more Pr related links and creating awesome content on blogs or our own site to generate traffic and links to our site. We have data from our engineer which should be interesting and we are going to sponsor events, do some link baiting with some of our articles, get a pr firm to get us some good articles on major sites and go to events around phily where we will have unique content and a unique perspective such as car shows ect. The problem is even though all the content will be linked to our site how do we link them. We got hit by penguin but in these articles or blogs should we use the anchor text for the word we are using. The company says dont do it right now bc we got hit with penguin and should only use the brand. I have no idea how only using the brand and not the keywords will magically make us rank for certain keywords. Anyone have an opinion. Thank you and we do pretty well with seo but we did get little bit of a hit with penguin that we are eliminating links and making a new way of thinking when it comes to link building. We also just hired a designer so we are going to build 100s of pages on the site to increase seo with unique content and that is also a goal of ours for the year. We have two marketers on staff and 4 programmers so we are able to do anything. Our urls are terrible but the rest of the site is pretty good

We have a site that we want to break up into mini sites but keep the old site for the major brands. Empirecovers.com is the major and we want to break it off into Empire Truck Covers and Empire Boat covers. What I am thinking of doing is linking from the home to Empiretruckcovers.com instead of a mini page on the site and 301 redirect the mini page to empiretruckcovers.com. Than (there wont be duplicate content) making a small page for truck covers on empire just so people do not get confused. Is this the best way to go or what do you suggest? We are doing this because I feel there is seo value in having mini sites and also the user experience will be cleaner and people will trust it a lot more than inside a big site. The other problem is I have some great rankings on the pages so I want to do it so there is as little damage as possible. I guess once I start I will do all the free directories, yahoo directory and try to get links as fast as I can. Any suggestions would be great. I am going to do a/b testing to see if my adwords convert better on mini site or on the big site for certain keywords too