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On my site I have tons of blog posts that have never been visited. (Falls on floor in tears).  I of course know why.  The content is mediocre in most cases and when it was average to good I didn't market it more. My question is should I go and just scrub the non visited pages or spend the time making these pages better and work on making the content above average? My competition above me do not have as many pages and their ranking is purely (I have researched this to death) from links from sites they have developed - with good authority.