Questions created by GregSims
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Canonical URL Tag: Confusing Use Case
We have a webpage that changes content each evening at mid-night -- let's call this page URL /foo. This allows a user to bookmark URL /foo and obtain new content each day. In our case, the content on URL /foo for a given day is the same content that exists on another URL on our website. Let's say the content for November 5th is URL /nov05, November 6th is /nov06 and so on. This means on November 5th, there are two pages on the website that have almost identical content -- namely /foo and /nov05. This is likely a duplication of content violation in the view of some search engines. Is the Canonical URL Tag designed to be used in this situation? The page /nov05 is the permanent page containing the content for the day on the website. This means page /nov05 should have a Canonical Tag that points to itself and /foo should have a Canonical Tag that points to /nov05. Correct? Now here is my problem. The page at URL /foo is the fourth highest page authority on our 2,000+ page website. URL /foo is a key part of the marketing strategy for the website. It has the second largest number of External Links second only to our home page. I must tell you that I'm concerned about using a Cononical URL Tag that points away from the URL /foo to a permanent page on the website like /nov05. I can think of a lot of things negative things that could happen to the rankings of the page by making a change like this and I am not sure what we would gain. Right now /foo has a Canonical URL Tag that points to itself. Does anyone believe we should change this? If so, to what and why? Thanks for helping me think this through! Greg
Technical SEO | | GregSims0