Domain authority (DA) is crucial for determining how well your website ranks in search engines. If your DA hasn't budged, focus on acquiring high-quality backlinks from reputable websites within your industry. These links play a significant role in boosting your authority. Ensure your content remains relevant and valuable to your target audience, as this can attract more links and engagement. Conduct regular checks for any technical SEO issues that might affect your site's performance, such as site speed and mobile-friendliness. Keep in mind that fluctuations in DA can also occur due to updates in measurement tools like Moz, so consistent monitoring and improvement efforts are key to long-term success in improving your domain authority. get more from Digital Marketing strategist in malappuram