Questions created by HDPHNS
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Ecommerce product rankings tank when procuct out of stock
When checking our weekly ranking update this morning I noticed that several products where down 2-3 pages (or even dropped from the first 50) from last week. Looking through these products, they share one common trait: these pages are for products that are no longer available or are temporarily out of stock (and have been for the last few weeks). I understand Google is looking at bounce rates, but do they also looks at our website (or Schema markup) to see if the product is in stock or not? We also use Google Shopping to they should have a pretty good understanding of our stock levels and the general availability of our products. If it's just a question of bounce rates, we could switch to pre-orders for our products (we don't take any order for out-of-stock products at the moment) or we could offer the more expensive versions with a discount. If Google is looking at inventory status, we could disable this to keep ranking high and increase our search presence. Any drawbacks on this? Just getting back in the SEO-game after a focus on the business processes so I could use some help here. We seen great improvements where we've stepped up and created great product descriptions, but it is really disheartening seeing products get dropped so easily.
On-Page Optimization | | HDPHNS0 -
EMD and partial match
Hi guys, let's say we are looking to become the number one authority in widgets. We therefore want to acquire the domain widgets.com for rebranding and SEO purposes. I know the upside of this in terms of SEO is getting smaller, but it's still there. So we get a small boost when people search for "widgets", but would a domain like this also contribute to ranking for terms like "blue widgets" and "brandname widgets"? If so, would somethings like widgets.com/blue-widget.html be optimal? Thanks! 🙂
Algorithm Updates | | HDPHNS0 -
OSE returns strange domains and pages
Hi guys, I've just started using Seomoz and so far it is awesome! However, there is one thing that I can't figure out. When using Open Site Explorer to analyze inbounds links my competitors got, I've found that one of them has links coming from strange domains like fema.gov. It is unlikely that they have a link coming from such a site, but all these sites have a download as the top linking pages. Probably the top 20 linking root domains are like this. So my question is; is this a bug in OSE, how do I find out if they really have a link coming from this site?
Link Building | | HDPHNS0