Questions created by HelloAlba
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Alternative Markup Challenge. Can anyone help?
I have a challenge around alternative markup. We currently operate a single domain with geo-targeted folders and alternative markup implemented. We are now now looking to expand this out to non-English content. Current Implementation; All generic English language content hosted on the main domain, with x5 English language content variations (locales) available under a folder structure (.com/en-us/ etc.). Alternative markup is in place for all locales within the HTML, implemented automatically by developers via the CMS. Locale folders geo-targeted via GWT and Bing WT. Planned Launch; Introduction of 5 new non-English locale folders (e.g. /de-de/ etc.), targeted to their respective country and language. Content language will be mixed, with around 1/10 of pages translated and the other 9/10 of pages (business listings) having their body content remain in English, with headers / footers translated. Locale folders will be geo-targeted via GWT and Bing WT. Folder and markup usage TBC. Options; Folders; Implement folder structure /de/, attempting to indicate country but not language (issue; usually a single identifier indicates language, not country?). Implement /de-de/ folder structure to match the English locales and maintain correct country targeting (issue; some content is not in language). Alternative markup; Do not make use of markup at all. Implement CMS based automated markup on all English and non-English content throughout the locale (e.g. /de-de/), but exclude English language versions (e.g. /en-gb/). Attempt manually implementing markup to bridge the English and non-English locales, potentially creating future issues with new content going live and content being removed. A heavy risk. Current approach is webmaster tools targeting, a /de-de/ folder structure and automated implementation of markup. This means English language URLs will have markup and non-English language URLs will have markup, but they will not match up (e.g. English pages will never have markup for non-English language content). If you minds haven't melted, what's your thoughts? Any help is much appreciated.
Intermediate & Advanced SEO | | HelloAlba0 -
Google Analytics Search Engine Optimisation Report
Hello, Quick question. How much data should be available within Google Analytics within the Search Engine Optimisation Reports? I was always of the impression it was 6 months, however the data available as of this date only extends back to January 1st 2013. Thanks,
Search Behavior | | HelloAlba0