Intensely Passionate about Doing Life the Right Way
Introduction

While at the University of Florida Herb helped start an E-commerce computer hardware company with three friends that gave him a wonderful opportunity to learn about operational management, business strategy and planning. In 2004 he turned his focus towards marketing, sales and business development. Herb then joined the MECLABS (MarketingSherpa, MarketingExperiments and InTouch) team in Q1 of 2007 with the primary responsibility of business development and growing strategic partnerships to include content sponsorship, speaking requests, custom training and affiliate program management.
Working very closely with the MarketingSherpa marketing, research and events team allowed Herb to build relationships with industry leading marketers from all over the world.

Currently: Running Online Potential inc, a startup digital marketing agency focused on lead generation and customer acquisition for B2B companies. Online Potential inc produces educational materials and also provides workshops, white papers and online training resources for the small business community that realizes that the internet is where their business needs to be.