Kevin,
I know this has already been answered but I thought I put it my 2cents.
Check this out by Rand
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Very helpful post.
Good luck.
Aman
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I agree with Ryan's response. It's always good to do competitive analysis but stay away from the spammy websites and do some article marketing and social book marking if you have to, provide high value content to the market in that niche instead of reporting it. Be the market leader for that niche. Good luck.