BlackHat SEO uses unethical practices to increase a site's ranking, such as keyword stuffing and link farming. WhiteHat SEO optimizes websites using legitimate methods, like content enhancement and user-friendly interfaces. Prefer WhiteHat as it's sustainable SEO , protects your reputation, and avoids penalties from search engines.
![him094 him094](https://moz.com/avatar/large/1/h.png)