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Dear Miriam

I will definitely check those Whiteboard Fridays. Thank you!

Hi Joe

Thank you for your answer. However, as you can see, the search results are not exactly the same. Still, the difference is not that huge, so I will stick with your answer

For some keywords, we have slightly different versions available.

For example: people search for 'webhosting', but also for 'web hosting'. Same for 'cloudserver' and 'cloud server'.

I used google trends to compare the keywords and find the more popular one. But in different countries, different keywords are searched more often. So we can't really optimize for the BEST version of the keyword, since there is no real BEST version.

What would you suggest to do? We could also just develop pages for both keywords, but that could end in duplicated content. Would be an option to use canonicalization then, but this would not really improve ranking for one of the versions.

I'm very confused. If anyone has a good idea on how to optimize here, please let me know.

Thank you in advance!

Best regards
Klemens