Questions created by IDASEO
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How Do I Track AdCenter Keyword Data in Google Analytics?
Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using: utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
Paid Search Marketing | | IDASEO0 -
Find My Missing AdWords Conversions! (my white whale)
Hello! I hope someone can help shed some light on this issue for me because I have searched far and wide for answers to no avail. So, without further ado, here goes... The destination URL's in our AdWords ads are affiliate redirects with "Google" as the Affiliate Code. Since our products are according to license, we have different price points for the same item number. We cannot get accurate earnings through AdWords. The affiliate redirect records the Google conversion in our store which gives us the ability to associate a dollar amount with conversions as well as compare the number of conversions against what is stated in the AdWords interface. The problem is that AdWords consistently shows significantly more conversions than our store's affiliate code reflects. For example: AdWords Conversions for March 2013: 31 Store Orders Showing Google Affiliate ID for March 2013: 19 So judging from those numbers it looks like 12 conversions were lost from AdWords reporting to the reporting in our online store. I have checked and double checked that our destination URL's are uniform in their formatting and have the appropriate "Google" affiliate code, so they should be recorded. Does anyone have any insight or experience with this? Is it possible that our affiliate cookie is somehow being dropped as the user is redirected to the landing page via the destination URL? 12 conversions is a pretty significant difference and since those conversions seem to be getting lost on the way to our store, that's revenue that i'm not able to add to determine the true ROI of the effort. Can anyone help?
Affiliate Marketing | | IDASEO0