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Hi Yiannis, thanks for the great feedback. Our actual brand name is Westlake Dermatology & Cosmetic Surgery (and some people commonly refer to us as Westlake Dermatology as we started off just in dermatology). So do you think it's a case of Google seeing it as over optimized anchor text when in fact it is our brand name?

Hi Jonathan, thank you for your response, I totally thought most of those site wide links you are referring to were no follow (at least they were no follow the last time I checked). But I just popped them in opensiteexplorer and it does seem to be follow now. I'll get that cleaned up and see if that helps

My URL is: www.westlakedermatology.com

Hello Mozers,

I'm looking for some help or guidance as to why my site fell off the "rankings cliff" on 9/5. In the forums I hear a lot of others with a similar issue, and some speculation it is due to a Panda refresh. However, looking at our site we have unique content with each page having over 300-400 words (so it's not light or duplicate content). We get a lot of leads that verbally tell us our content helped answer some of their questions so I'm pretty confident its good for users. Can anyone see an issue with the content on our site?

In terms of Penguin, I think our backlink profile is clean, our physicians do take part in providing content to various high quality and relevant websites/blogs. But we do not buy links or do anything in violation of Google's guidelines.

In terms of brand, we are the biggest dermatology and plastic surgery group in the Austin area. So any brand implications to search should be on our side.

Just looking for some sort of guidance or help, any suggestions would be great!

Thanks,
Adam Paddock