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Thanks, Peter. That's pretty much what we were thinking: we always err on the side of the reader, and it seemed in a short 4-5 word H1 tag there would be little difference in relevance when the keyword comprises 50% of the H1.

Really appreciate your quick reply.

A client and I are debating between two taglines, which both contain an important keyword phrase. This tagline will exist as the H1 on the homepage, as well as in the header with the logo on internal and landing pages. The tagline structure is either:

1. [keyword phrase] Solutions

or

2. Single Source [keyword phrase]

Can anyone weigh in on which is better?

Thanks much!!