Welcome to the Q&A Forum

Hi, I have a website that was rebuilt and redesigned earlier this year, and it's struggling to rank. The problem is that the wrong pages are ranking for the key terms. For example, there is a page for 'Loft Conversions Essex' but the page that's ranking is actually the FAQ page (which doesn't mention the word 'Essex' at all). I have been through all of the usual items, and none of them seem to apply: The landing pages have been properly optimised (not overly so), while the pages that rank only contain the terms within the menu (the link that goes to the actual landing page) We thought it may be a redirect issue since the site was a bit of a mess before the rebuild, so we removed all of the redirects and resubmitted the htaccess file but that hasn't helped Internal anchor text is relevant There aren't a huge number of external links to the old site pages, and many of these pages didn't exist at all so I don't think that's an issue Most of the pages were built at the same time so there's no real reason why one would have more authority than another There are no canonicals interfering with these pages I can't really canonical these since we do want the pages to rank, it's just that they're all ranking for the wrong thing (so the SERPs are a lot lower than they should be). Most of these pages are pretty new, as I said, so while we have tried smaller content changes I don't think a full refresh will really help. To make it even weirder, the pages that rank for each term change regularly but it's never the right page. Help! EDIT: Thanks for the responses everyone!