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Just checked WMT and all the links that I would expect to see are listed there, so why is SEOmoz not picking this up? This delay is not good, I use SEOmoz for the purpose of reporting and if the reports are inaccurate then what is the point of subscribing?
I could understand a one or two day delay but after over 3 weeks the data is still not giving me a true picture.
Im not a fan of diluting authority across multiple domains, it just means having 4 x the effort and 4 x the budget.
I would go for www.yourdomain.com/town and then optimise each of those pages with highly relevant (unique), local and helpful information.
That way, all your outreach efforts are contained within the one domain and you authority flows across the site.
Lets look at it a different way.
DOES YOUR SITE NEED OR BENEFIT FROM A VIDEO
if the answer is yes, then create one, if no, then don't.
Don't just create content for the sake of it, that way, when you do create a video and it actually serves a purpose then it has much more chance of going viral.
As the name suggests, explainer videos are a great way of presenting a difficult process, or helping people visualise a journey. Take a look at your support emails or FAQ's, what are the common pitfalls for your customers? could you merge all your FAQ's into an explainer video? Chances are, your competitors will have the same issues and so will their customers, if you solve your problems with an explainer video, you also solve theirs....viola your video is going viral.
Some reading:
We do this all the time, we have hundreds of high converting keywords and in order to increase our quality score and more importantly visual relevance for the visitor we create many ppc landing pages, each one with the keyword as the title and content optimised for that subject matter. This has a positive affect on out conversion rates, bounce rates etc. Because this sector is so expensive (debt and loan) it is vital for us that our visitor knows straight away he has landed on a page that closely matches his search term, especially when you are looking at £15 per click. As mentioned in other replies, make sure you include the no index tag.
if you have them (the domains) then your competitors don't...hang on to them and maybe something will come along one day that will warrent using them.
its where do you draw the line, do you create a new site for every town? how unique would the content be across those domains? is that what the search engines really want in their search results, one brand buying multiple domains and dominating the results?
What your proposing above is not considered best practice, other people may disagree but its trying to game the results IMHO, and usually that will end in tears.
think about how you can target those towns within the confines of one domain.
www.yourdomain.co.uk/falmouth-jewelers
have that page contain a Google map with the location, contact details, offers and promotions unique to that location, maybe add a bit of local history, local client testimonials, local news.
Some good reading
https://www.mattcutts.com/blog/give-each-store-a-url/
http://www.localvisibilitysystem.com/2012/12/14/what-matt-cutts-says-about-local-search/