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TL;DR: I am writing copy for some web pages. I am duplicating some bits of copy exactly on separate web pages. And in other cases I am using the same bits of copy with slight alterations. Is this bad for SEO? Details: We sell about 10 different courses. Each has a separate page. I'm currently writing copy for those pages. Some of the details identical for each course. So I can duplicate the content and it will be 100% applicable. For example, when we talk about where we can run courses (we go to a company and run it on their premises) – that's applicable to every course. Other bits are applicable with minor alterations. So where we talk about how we'll tailor the course, I will say for example: "We will the tailor the course to the {technical documents|customer letters|reports} your company writes." Or where we have testimonials, the headline reads "Improving {customer writing|reports|technical documents} in every sector and industry". There is original content on each page. The duplicate stuff may seem spammy, but the alternative is me finding alternative re-wordings for exactly the same information. This is tedious and time-consuming and bizarre given that the user won't notice any difference. Do I need to go ahead and re-write these bits ten slightly different ways anyway?

Do you know of any service businesses (ie not software or SaaS) that uses video marketing effectively?
Especially any company offering more than one service. Just for example, a training company of any kind. Literally anything that comes to mind will help me so, so much. My Google-fu is failing me on this one.

My boss wants me to register a domain with a US company. However, most of our customers are in the UK. Though I would host any future website using a UK hosting provider, I don't know if registering the domain with a US provider would make any difference SEO-wise?

My company is based in Brighton. We run courses in London. If you search 'london business writing' in Google UK, you get this: http://i39.tinypic.com/35me3qs.jpg Lolwut. Google is placing a link for a map to our Brighton offices beneath the second result. For a London-related keyword that links to a page for our London courses that contains an address for our London venue. We are registered on Google maps as being based in Brighton; we also have a map of our Brighton office on our contact page. But obviously, this is not relevant to this search. How do I get rid of this map for this keyword?

Anyone know if hyphens affect the SEO value of keywords? So is: Sandwich-making course Worse than: Sandwich making course I'm talking about in titles and body text. I already know that too many hyphens is a bad idea in URLs and domain names.

We're going to add a new forum to our website. We don't anticipate very large volumes of users. I read somewhere in The Art of SEO that forums should be 'built in bbPress'.  I'm very much a programming novice so I'm still trying to get to grip with the basics of forums. I'd be grateful to know the main SEO considerations (however basic) that I should tell my web developer who is building the new forum.

The following example is exactly analogous to our situation (site names slightly altered😞 We own www.business-skills.com. It's our main site. We don't own, and would rather avoid paying for, www.businessskills.com. It's a parked domain and the owners want a very large sum for it. We own www.business-skills.co.uk and point it to our main site. We don't own www.businessskills.co.uk. This is owned by our biggest competitor. We also own www.[ourbrand].com and .co.uk, and point them to the main site. My question is - how much traffic do you think we may be missing due to these nearly-but-not-quite URL matches? Does it matter in terms of lost revenue? What sort of things should I be looking at to get a very rough estimate?

My company has a number of resources pages that are garnering links from external sources. It won't be long before these links outnumber the breadth and the quality of links to my homepage and commercial pages. Does having a lot more links to the resources pages risk unbalancing flow of PageRank around the site? What I want to avoid is a situation where my homepage has a lower PR than my blog/resources, or people searching for relevant terms getting directed to my blog/resources (with many high-quality links) than to my commercial pages (which will have fewer).