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I run a boating site and its been live since early February. Most of my traffic comes from direct traffic or google, keyword "trawler blogs". However, I am trying to rank highly for the generic keyword "trawler" or "trawlers" and I've had very little success.  My homepage just got an A from the on-page analysis for keyword trawler. I've also reached out to several other trawler sites to try to get a link from them, or a reciprocal link. Haven't had much traction. However, our site is listed on a bunch (10-12) trawler related blogs (mostly blogspot) in their blogrolls, although these don't show up in backlinks. Any advice would be great. Thank you!