A data-driven search and digital marketer with over 5 years of experience managing SEM for UK based ecommerce brands.

A strategic thinker with good attention to detail. Ability to lead others. Always willing to get involved in the implementation to see the job through and ensure deadlines are met.

Working Areas:

Technical SEO Optimization
AMP Implementation for CMS & Blog sections
Structure Data Implementation
Email Campaign Management
Shopping Campaign Management
Dynamic Product Remarketing
Implement best Practices for Onsite Retargeting

• Assisted in day to day management to improve account efficiency
• Assisted with the compilation of daily reports focused on client goals and KPIs to ensure PPC account was performing efficiently
• Analyzed campaign performance, identified strategic opportunities, and facilitated change in account through bid management, keyword mining, and ad copy testing with a focus on lead generation and profit growth
• Monitored client account to ensure PPC campaigns were optimized.