Yes that sounds better to me. What do you use for the co logo - a tag with a bg image or just a straight image?

Ok, Thanks. The page names and titles will include the word software anyhow.

True, I've also tried to be as semantic as possible with my code which is why I've used it as a background of a H1 (Your logo being the first heading).

What do you guys use to display your logo - background of another tag or as a pure image?

Perhaps I'm over complecating it - how would you code the logo of each page? Background for a H tag, straight image or as a background for some other tag?

I generally use wordpress as a CMS and have the H1 tag coded in the header.php include file. This results as it being the same in all page - I normally do something like

Keyword - Company name

and set the company logo as the background and move the text off screen using text indent (CSS).

Is having the same

on every page a bad thing?

I might be tricky to change so their all unique.

Wow that calculator look complecated! I was just planning on having a top nav bar with the main sections of the site with the main landing pages listed in the footer (theres about 10). Obv the footer links would be repeated on every page as would the nav bar so I think that will create somehting similar to what your saying.

I've never used a flat structure before - are there SEO benifits in this?

Hi, I'm in the process of rebuilding/designing an existing well ranking niche bespoke software site and have the following question -

In the footer, I'm planning on linking to the main landing pages (blue widget software, red widget software etc theres about 7 in total). In these links I want to know if its best to have the word "software" in each link as I'm scared of it looking spamy. We sell custom software, and a lot of the keywords that currently attract traffic (as reported in analytics) end in the word software, for example -

blue widget software

red widget software

In the footer would you end each link with software or not? How much effect would this have on rankings?

Thanks in advance.

Hi, the only reason I was thinking of repeating the co name is that looking through analytics a lot of our keywords (mainly to do with software) seem to be appended with the company name.

For example - "companyname software".

I suppose the company name is in the domain name anyway...

Hi,

I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website.

Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords.

Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages

www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php

www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php

I'd like to simplfy this as part of the re build so url's look like this

www.companyname.co.uk/companyname-software/softwarecatogry/keyword

Obviously I would 201 the old urls.

My question is :

A. is this a good idea? (From what I've read it is?)

B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with

www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword?

Many thanks in advance!