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Sorry to keep responding to my own problem but I think I just fixed the issue... I believe the entire problem was stemming from the fact that my HTTPS was setup incorrectly.

1. I added the HTTPS version of my site to GWT.

2. I changed my urls in WordPress to reflect HTTPS not http.

3. This created a problem with my redirection. Typing in a naked URL was no longer redirecting to https:// or www.

4. I changed my .htaccess file to force HTTPS.

Now I believe the entire problem is fixed. I just have to wait and see how my tools reflect the changes and hopefully I did everything correctly.

UPDATE:

Ooohkay, got an update. So I mentioned that I purchased SSL for the site. I just added the https://www. version to GWT and now it's giving me more updated information. I didn't realize that the https version was different. Now my question though is how is this affecting the rest of my website? Does anyone have experience managing https vs http pages?

Also, does Moz automatically track all versions of the domain or do I need to create a new campaign with the HTTPS version?

I would generally track both, with the understanding that you are only looking to gain traffic from local clients. This doesn't specifically mean that your local clients are going to be typing in the city details in their search for your client's service. Some people might include the city while some might assume the search will target their location automatically. Generally on landing pages, if your client has a physical location, it's not that hard to create copy that includes the city. I would definitely include the main city in your titles--along with the service keywords. The search engines will pick up both.

Abu,

The whole point of buying expired domains with high authority is to piggy-back off the previous owner's SEO success. You are buying a domain that has already established links and a reputation online. Whether you redirect the domain or decide to build up the site, the idea is that you aren't starting from scratch. It can be beneficial both short term and long term, depending on the link profiles. Like Ryan said, your success is going to be dependent upon what you put into the site. If you build a quality website then the existing site authority will help you out. If you are unable to build a quality site--then the existing authority won't do much. Best of luck.

Hey buddy...

The best use of Moz tools in this time period, for you, will probably just be the information resources. Just being honest with you--without an understanding of how SEO works or what to look for--the research tools won't be of much help. It's kind of like getting a giant set of mechanics tools without knowing anything about cars. You'll be able to dink around with the wrenches, but more likely than not, you'll just be wasting your time.

My suggestion to you is to research SEO. Learn about on-page optimization. Get a better understanding of keywords, how to use them, search volumes, competition, etc. Focus on creating quality content and then optimize those pages. Once you have a grasp on that, plug in your website and run the on-page grader. Give it some time... Submit a sitemap... Let Google index your site and then review everything you've done. Once you've got a solid foundation double back and start working on links.

This isn't something you just pick up. If you really want to build successful websites you're going to have to do a lot of research/trial and error/dedicate time. Good luck!

Howdy folks,

I've got a website that is roughly 3 months old. I created it as a naked URL as I often prefer the look but I've noticed that a lot of my competition has www and also some of my clients seem to prefer it as well. I feel like switching it to www will be of long-term benefit for my site. The problem is that I currently have several pages with first page rankings and a backlinks. I am wondering what the negative effects of switching it to www would be, and how I can minimize any issues. I am guessing I should do a redirect, and I have access to some of the backlinks so I can change those as well, but is there anything else? Thoughts? I appreciate the feedback!