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What's your philosophy on reversing 301 redirects? Does it depend on how long the redirect has been in place? Is it okay to implement a 301 redirect and remove it if the desired results aren't achieved? Also, what about multiple 301 redirects and removing those? I'm working with a site that has several 301 redirects in place and there's no definite knowledge as to when these were placed. I know there's always a danger and the possibility of unintended results when moving these around. I'm just curious as to what others' experience has been with placing and removing these either within a short period of time or over the course of as much as a year. Thanks in advance!

Hi All, There's been some internal debate going back and forth about redirecting the homepage of a site to a directory. There are a few different POVs circulating, one of which is that it's no different than redirecting to a /index page. Basically, the homepage is ranking for the keyword that we want the directory to rank for but I can't seem to justify placing this type of redirect. The content on both pages is different, but for the term both the homepage and the directory make sense to rank. Has anyone ever done anything like this before? Can anyone see any reason to do something like this? I believe this move would dilute the link value we currently have going to the homepage and potentially cause us to lose our #2 slot with the homepage in favor of a lower spot with the directory. I'd love to hear any thoughts on this/learn if anyone has experimented with this tactic. Thanks in advance!