Hey there! Welcome to the SEO world, and it's great that you're diving into local SEO, specifically in Denver. It's a fantastic way to boost visibility for your client's business.
For your main question about appearing in the top 3 Google Map results for different locations, here are some practical steps:
Google My Business (GMB): Ensure you have a well-optimized Google My Business listing for the actual location. Provide accurate information, use relevant categories, and encourage satisfied customers to leave positive reviews.
Local Keywords: Optimize your website content with local keywords, especially focusing on Denver. Create separate landing pages for each targeted location, using terms like "online clothing store in New York" or "online clothing store in Los Angeles."
On-Page SEO: Pay attention to on-page SEO elements, including title tags, meta descriptions, and header tags. Include your target locations and emphasize Denver naturally in the content.
Local Citations: Consistent business information across online directories and local citations is crucial. Ensure your business details are accurate and match the information on your GMB listing.
Backlinks: Build high-quality backlinks from local websites, relevant industry directories, and local news sources, especially those related to Denver. This can positively impact your local search visibility.
Local Content: Create engaging and valuable local content, with a specific focus on Denver. This could include blog posts, articles, or resources tailored to the Denver audience.
Social Media Presence: Be active on social media platforms and engage with the local Denver community. Share updates, promotions, and interact with your audience.
For learning resources, Moz and Google's own Local SEO Guide are excellent places to start. Additionally, there are various online courses on platforms like Udemy and Coursera that offer in-depth SEO training.
Best of luck with your Denver local SEO efforts! If you have any specific questions, feel free to ask.