Hi,
I was just watching one of the whiteboard Friday videos about the Penguin
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday
In the video he mentions building authority into your website,
My question is how do you build authority ?
Is it all about content?
Adding quality content to your site on a regular basis or is there anything else we can do to build authority?
Regards
Jay
