There are several reasons why a website may not be ranking well in its home country. These include:
Competition: One of the main reasons for low ranking could be high competition within the same industry or niche. If there are already established websites that have been around for a long time, it can be difficult for newer websites to compete and rank well.
Poor SEO: Search engine optimization (SEO) is crucial for website ranking. If a website is not optimized properly, it will have difficulty ranking high on search engines. This includes factors like keyword usage, content quality, and backlinks.
Technical issues: Technical issues such as slow page loading speed, broken links, and duplicate content can also negatively impact a website's ranking.
Lack of local relevance: Search engines often prioritize locally relevant content. If a website does not have enough local relevance, it may struggle to rank well in its home country.
Inconsistent or incorrect information: If the information on a website is inconsistent or incorrect, search engines may have difficulty understanding and ranking the site properly.
No social media presence: Social media can also play a role in website ranking. Without a strong presence on social media, a website may struggle to gain traction and rank well.
Lack of mobile optimization: With the increasing use of mobile devices for internet browsing, websites that are not optimized for mobile may have difficulty ranking well.
Limited or poor quality content: Content is king when it comes to website ranking. If a website has limited or poor quality content, it will not be able to rank well on search engines.
Penalization by search engine: In some cases, a website may have been penalized by a search engine for violating its guidelines. This can significantly impact its ranking and even lead to being removed from search results entirely.
In order to improve website ranking in its home country, it is important to address these issues and make necessary improvements. This may include enhancing the website's SEO, fixing technical issues, creating locally relevant content, and building a strong social media presence. Regularly monitoring and analyzing website traffic and performance can also help identify areas for improvement and track progress. By addressing these factors, a website can increase its chances of ranking well in its home country and reaching a wider audience.