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I have a bit of an odd scenario for you. I'm working with a content marketing company based in Sydney, AU**.** Oddly, this web property ranks for almost 4x as many keywordsin the US than the AU. (See attached). It also ranks much more favorably for target keywords in NZ. This is despite having an AU ccTLD, proper geolocation targeting in GSC, and Google My Business and other NAP citations pointing towards an AU address. To add to this geo-targeting issue, the site has absolutely bombed in search visibility over the past year. We are talking more than halving our search exposure. **What's been done: ** Sitemap created and submitted. All versions of GSC created and verified. New site structure for top level landing pages. Redirects okay. Internal link structure okay. Robots.txt and other indexing issues fine. Google My Business fixed (Incorrect NAP previously). No duped content. No known penalties Site crawl - no major issues. html lang changed from "en-US" to "en-AU". Reduced load speed by over 100%. Fixed an issue with Yoast creating duped pages for media files (same title tags on orphaned pages). Currently auditing and working through citations. Removed .js banner causing indexing issues. Removed a sitewide footer link from an external site, sending 20k inbound links w/same anchor. http --> https redirects okay. Title tags structured properly, and targeting well-researched KWs. **Despite these necessary corrections, I haven't seen a blip of life. ** TL;DR, Poor visibility in general, especially over the past year. More favorable rankings in foreign search (not AU). Stumped! H8i2D9u AGBvD3q eM4nwTV