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Same thing is happening with my office website TechWiti. Many websites suggesting its content and giving reference but authority in not changing. What should our company do?

1. It depends on the nature of the app and its purpose. If the app provides unique content or functionality that adds value to search engine users, then having it indexed could be beneficial for attracting organic traffic. However, if the app simply mirrors the content of the website without offering anything substantially different, you may want to avoid indexing it to prevent duplicate content issues.

2. To avoid duplicate content issues, ensure that the content on both the website and the app is unique and offers value to users. If certain content needs to be shared between the website and the app, consider implementing canonical tags on the website to indicate the preferred source of the content for search engines. Additionally, use the rel="alternate" tag in the app to point to the corresponding web pages, indicating to search engines that the content is available in multiple formats.

3. It's generally recommended to have separate URLs for the website and the app, as they serve different purposes and may have different structures. However, you can establish a connection between the website and the app using deep linking. Deep linking allows you to link directly to specific content within the app from the website and vice versa, enhancing the user experience and improving cross-platform visibility.
   In summary, consider the unique value proposition of the app, ensure content uniqueness, and establish a coherent cross-platform linking strategy to optimize SEO performance while avoiding duplicate content issues.