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I noticed that one of our competitors is ranking in first position for a keyword but when looking on the page grader. The exact keyword is not used on the page at all (or in title, URL etc.). How is this possible, when other sites have content with those exact words?

Can anyone shed some light on why this might be?

Our website has a higher DA and PA yet the competition rank higher for some keywords. Even though our on page grader is higher or marginally different.

**Our Website **

• DA - 13
• PA - 20
• Keywords - 390
• Linking Domains - 24
• Total Inbound - 37
• Follow - 14

Competitor

• DA - 8
• PA - 15
• Keywords - 640
• Linking Domains - 12
• Total Inbound - 79
• Follow - 65

I noticed that one of our competitors is ranking in first position for a keyword but when looking on the page grader. The exact keyword is not used on the page at all (or in title, URL etc.). How is this possible, when other sites have content with those exact words?

Can anyone shed some light on why this might be?

Our website has a higher DA and PA yet the competition rank higher for some keywords. Even though our on page grader is higher or marginally different.

**Our Website **

• DA - 13
• PA - 20
• Keywords - 390
• Linking Domains - 24
• Total Inbound - 37
• Follow - 14

Competitor

• DA - 8
• PA - 15
• Keywords - 640
• Linking Domains - 12
• Total Inbound - 79
• Follow - 65