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We created a product blog page that was highly optimized for SEO based on a recommendation from a colleague. These are now our best performing pages - however they do not convert as highly as the bona-fide product pages. After further investigation we're concerend that we shouldn't have split our content accross two pages - keyword cannibalisation. Is this correct and should we 301 our product blog pages to the other high converting pages?

We currently have some 301 redirects set up on our site however sometimes a page will redirect twice before reaching the final location.  Is this OK from an SEO perspective to have a page redirect twice or should we concentrate on reducing it to one?

We are considering using javascript to format URLs to simplify the navigation of the googlebot through our site, whilst presenting a larger number of links for the user to ensure content is accessible and easy to navigate from all parts of the site.  In other words, the user will see all internal links, but the search engine will see only those links that form our information hierarchy. We are therefore showing the search engine different content to the user only in so far as the search engine will have a more hierarchical information architecture by virture of the fact that there will be fewer links visible to the search engine to ensure that our content is well structured and discoverable. Would this be considered cloaking by google and would we be penalised?

We launched a new affiliate site at the beginning of April this year dealing in reviews, vouchers and price comparison for a niche product. We had a pretty good start, with some of our target keywords ranking #8 #10 #7 but this week they have suddenly dropped off dramatically - like 36 or 42 places. We haven't made any changes to the site apart from publishing new content pieces, such as news posts and reviews - does anyone know why this would suddenly happen? Thanks