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Our company offers services for nonprofit organizations and we are finding that "non profit" and "nonprofit" are both used very frequently in search queries.

I suspect Google will treat the two variations similarly but am looking for something more concrete than my anecdotal experience.

• How does Google treat compound words that are commonly searched for as multiple words?
• Any suggestions on resources or tests to find a concrete answer for "nonprofit"?

I'll be able to setup a 301 for a period of time (6 months or so), but eventually they'll lose it all together.

I'm working with a company who will likely have to change their URL because of a trademark dispute. They will be able to maintain the new URL for some period but will soon need to drop the existing URL all together.

Aside from the usual keyword considerations when choosing a URL, are there any SEO strategies I should consider as we execute this change?