That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
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RE: Should I try to optimize for SEO a site that lives only for 5 days
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That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.