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Makes a lot of sense, thank you.

Hey everyone,

On our site we have multiple pages that have similar content. As an example, we have a section on Cars (in general) and then specific pages for Used Cars, European Cars, Remodeled Cars etc. Much of the content is similar on these page and the only difference is some content and the additional term in the URL (for example car.com/remodeled-cars and /european-cars).

In the past few months, we've noticed a dip in our organic ranking and started doing research. Also, we noticed that Google, in SERPs, shows the general page (cars.com/cars) and not the specific page (/european-cars), even if the specific page has more content. Can having multiple pages with similar content hurt SEO? If so, what is the best way to remedy this? We can consolidate some of the pages and make the difference between them a little clearer, but does it make that much of a difference for rankings?

Thanks in advance!

Thank you both for your answers.

I am still not sure, so let me add a little context: the NYTimes mentions and links to my company. In our blog we could reference the article and the point that is made could be valuable to our visitors. Is there a value to linking to that page? The idea of rel="nofollow" tells me there is, but I am not sure.

Ultimately, I agree. Our focus should be value to our customers. But, I would be remiss to not try and take advantage of such a valuable mention.

Thank you again!

I heard that if you link to another site, when Google indexes your site, they crawl that page that is referenced. By whatever metrics they use, if that site has your name or a link to your site, Google would rank it higher.

I am not sure how true that is, but what value does another site mentioned our site have on our SEO?