Just the blog would be switching. The level of effort required to move the entire site is far too expensive to even consider (it's a large university site) so sub-folder isn't an option.
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JonClark15
@JonClark15
Job Title: Managing Partner
Company: Moving Traffic Media, LLC
Internet Marketing Specialist, Entrepreneur, Avid Blogger, Managing Partner at Moving Traffic Media, Founder of Nomad Coffee Club, New Yorker, Coffee Lover and Wannabe Golfer.
Favorite Thing about SEO
Every day brings a learning opportunity.
Latest posts made by JonClark15
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RE: Drupal vs. Wordpress
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Drupal vs. Wordpress
I'm working with a site that is built completely in Drupal - including the blog. As we begin on a content strategy initiative the blog is vitally important but lacks core SEO functionality and is cumbersome for the content teams to work with as they have no technical background.
While there will be more work required (moving the blog to a sub-domain or separate URL) to play nice with the broader drupal environment I believe it may be the better choice to move over to Wordpress and port over any existing content worth keeping.
Has anyone encountered a similar scenario or have an opinion on either platform? Love to hear your thoughts both pros and cons.
Thanks in advance.
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International Link Building Vendors
I'm working with a large enterprise site with many international domains. I have most of the markets covered but am having trouble identifying link building specialists/vendors in APAC - specifically Japan and Korea. Any recommendations from the community?
Many thanks in advance!
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.cn domain vs. .com/cn/ folder structure
Hey Moz Community,
I'd love to hear your response based on some real world data around leveraging a .cn domain vs. porting the site over to a sub-folder structure (ie. com/cn/ structure).
Currently, the site lives on a .cn and is fully translated/localized in simplified chinese - which is the ideal state. As part of a website redesign + cost analysis there is a discussion around moving all global content under a sub-folder structure using href lang, GWT combination to define country content.
My question is around China specifically - does a .cn have a signficant impact on ranking? I've read conflicing reports. Secondly, how do Chinese users react to a non-.cn domain? I would imaging the click-through rate performance from SERPs is much lower.
Thoughts? Comments?
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What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names.
Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two.
The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists.
If you’ve had a similar experience I'd love to hear your approach/recommendation.
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RE: What is the Best Local Ranking Tool?
I ended up going with BrightLocal and, while they do provide a lot of the data I needed, aggregating it can be difficult without dedicated support on the BrightLocal side.
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Using a 301 vs. 302?
I'm running into a very confusing situation - and while I think I've worked through the answer, I'm hoping someone can help provide their insight.
I have a client who is in the process of rolling out a responsive site. Because we need to host both Responsive and legacy versions of product pages on the domain we are using the following URL pattern.
New Responsive Product Page
exampleurl.com/product (existing URL structure)
Older Product Pages (redirected to)
exampleurl.com/legacy/product
The rollout will be approximately 2 months to complete. The question becomes - should a 302 redirect be applied from the existing URl to the /legacy/ URLs until the new designs are launched? Given that the timing will be so short this seems reasonable.
Or should a 301 be applied until the new responsive designs are rolled out?
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What is the Best Local Ranking Tool?
I'm trying to track down a tool that will provide localized rankings within Google Maps/Places, Yahoo Local, Bing Local as well as major local directories such as Yelp, Yellow Pages, etc.
Additionally, I'm looking for the results to provide the address being displayed in the ranking.
Any suggestions?
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I'm trying to track down Jessica Bowman's Keyword Research ROI Excel template from this year's MozCon. Does it exist?
This presentation was awesome - and I've just encountered a pitch that would be ideal for this type of analysis.
In looking through my notes from MozCon I don't see a download link - nor can I find one in the presentation. It was the 11:30 - 12:00pm timeslot on day 3 of MozCon: http://www.seomoz.org/mozcon-live/agenda
Can someone point me in the right direction?
Cheers,
J
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RE: Anyone have a free tool to create a xml sitemap?
Ah - can't believe I forgot about Xenu! Thanks for the reminder
Best posts made by JonClark15
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I'm trying to track down Jessica Bowman's Keyword Research ROI Excel template from this year's MozCon. Does it exist?
This presentation was awesome - and I've just encountered a pitch that would be ideal for this type of analysis.
In looking through my notes from MozCon I don't see a download link - nor can I find one in the presentation. It was the 11:30 - 12:00pm timeslot on day 3 of MozCon: http://www.seomoz.org/mozcon-live/agenda
Can someone point me in the right direction?
Cheers,
J
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RE: Anyone have a free tool to create a xml sitemap?
Ah - can't believe I forgot about Xenu! Thanks for the reminder
Internet Marketing Specialist, Entrepreneur, Avid Blogger, Managing Partner at Moving Traffic Media, Founder of Nomad Coffee Club, New Yorker, Coffee Lover and Wannabe Golfer.
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