I entered the automotive industry as an award-winning video producer and set to work marketing dealerships focused on the mass-media of the day. As internet marketing grew, I took on the new medium and, over time, I found myself recommending a significant focus and budgetary shift from my original strength in television to online marketing platforms.

I have extensive experience managing websites on a number of different vendor platforms, administering a variety of CRM tools and coordinating digital media vendors to optimize dealership opportunity. My background positions me as a valuable resource for auto dealerships seeking their best return on investment in digital and traditional marketing as well as social media and sales process optimization.