Welcome to the Q&A Forum

Beloved community: I'm about to optimize a reasonably large website that has been developed with ASP.NET. My crawl diagnostics do not paint a pretty picture: overly dynamic URLs, loads of duplicate content, and 302 temporary redirects. I found a helpful IIS extension on Scott Guthrie's blog that eliminates a lot of of the above issues. But looking ahead, I need a solution for creating a "category" organized, flat site architecture. What steps should I take with my development team in order to implement a site architecture that is highly-crawlable and user-friendly? Any ASP.NET gurus out there? Thanks in advance!