Hi Justin,
I appreciate your comments. I understand that this is the case--how Adwords and Analytics logs in data. We're still investigating.
Jurgen
Posts made by JurgenEstanislao
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RE: Google Adwords Clicks v.s. Google Analytics Visitsposted in Paid Search Marketing
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RE: Google Adwords Clicks v.s. Google Analytics Visitsposted in Paid Search Marketing
These are just coming from the visits metric from GA.
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RE: Google Adwords Clicks v.s. Google Analytics Visitsposted in Paid Search Marketing
The discrepancies are the same with Facebook surprisingly.
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RE: Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?posted in Paid Search Marketing
Does this hold true for Google Adwords? I am practically experiencing the same issues but with Adwords and Analytics.
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Google Adwords Clicks v.s. Google Analytics Visitsposted in Paid Search Marketing
Hi Guys,
This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation.
I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations.
E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000).
Can anybody in the forum help explain this?
Thank you,
Jurgen
P.S.
I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation?
P.S.S.
I'm seeing the same discrepancies with Facebook ads and Analytics.