Jeff Benty initially came up with an idea for a different style holster and later advanced that idea and invented the Coat Holster to fit his personal needs. After much research of the holster market he found that there was a need for high quality handmade concealed carry holsters. With that he turned to his mentor and friend his father, David Benty. Together they launched and have worked side by side to develop an exceptional product line with all the features and product preferences a sportsman and gun enthusiast would come to look for in a product and company. Making Concealed Carry Easy.